JWT just shared our schedule for Thursday...sounds like a fantastic afternoon!
City
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When
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Name & Title
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Time
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Remarks
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Gurgaon
|
9-Jan-14
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Arrive in JWT Office
|
1:30 PM
|
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Introductions – Joy Chauhan
|
1:30-1:45 pm
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Lunch
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1:45 - 2:15 pm
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Indian Lunch
|
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What today will be about…
- Upasana Dua
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2:15 - 2:30 pm
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‘How it all started’ – The story of how advertising began in India
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2:30 - 2:50 pm
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‘Over the decades’ – The evolution of advertising in India
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2:50 - 3:15 pm
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‘What makes us proud’ – A brief showcase of JWT advertising
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3:15 - 3:30 pm
|
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‘West versus East’ - The difference between the two worlds of advertising
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3:30 - 4:00 pm
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Western
and Indian versions of Ads of brands that exist in both part of the
world primarily to show the difference in advertising in the west
|
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‘Play the Indian advertiser’ – Exercise
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4:00 - 5:00 pm
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Students will be given a brief and they have to make an Indian ad for a brand we will choose. There will be 5 teams.
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Experience India, the western way
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5:15 - 5:45 pm
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Indian refreshments – to demonstrate how brands change their essence and products in India to appeal to the Indian palate
|
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Tour of the office
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5:45 onwards
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