Monday, January 6, 2014

JWT just shared our schedule for Thursday...sounds like a fantastic afternoon!



City
When
Name & Title
Time
Remarks
Gurgaon
9-Jan-14
Arrive in JWT Office
1:30 PM

Introductions – Joy Chauhan
1:30-1:45 pm

Lunch
1:45 - 2:15 pm
Indian Lunch
What today will be about… - Upasana Dua
2:15 - 2:30 pm

‘How it all started’ – The story of how advertising began in India
2:30 - 2:50 pm

‘Over the decades’ – The evolution of advertising in India 
2:50 - 3:15 pm
‘What makes us proud’ – A brief showcase of JWT advertising
3:15 - 3:30 pm

‘West versus East’ - The difference between the two worlds of advertising
3:30 - 4:00 pm
Western and Indian versions of Ads of brands that exist in both part of the world primarily to show the difference in advertising in the west
‘Play the Indian advertiser’ – Exercise
4:00 - 5:00 pm
Students will be given a brief and they have to make an Indian ad for a brand we will choose. There will be 5 teams.
Experience India, the western way
5:15 - 5:45 pm
Indian refreshments – to demonstrate how brands change their essence and products in India to appeal to the Indian palate
Tour of the office
5:45 onwards


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